Operations

AI Agent that Scores Leads Automatically

Built for Lead Generation Teams

Are you spending too much time sorting through leads and guessing who deserves a follow-up? Is your outreach delayed because there’s no clear way to prioritize?

This automation pulls contact data from HubSpot or Google Sheets, applies a rules-based scoring model using fields like job title and company size, and updates each lead automatically so your team sees top prospects without delays or manual sorting.

Try this AI Agent now
Illustration of automation benefits with 90% less manual work and $1,000+ monthly savings, featuring a target with an arrow, chat bubble, heart icon, megaphone, and a happy woman celebrating at her desk.

What to Expect

Fully automated lead scoring that ranks high-potential contacts the moment they land.

It reads key lead details and instantly calculates a score, so you know who’s worth the follow-up.

n8n workflow diagram triggered by Google Sheets update, checking for required fields, calculating lead score, and updating the sheet.

This automation reviews new or updated leads, checks for an existing score, and if none exists, pulls in details like job title, industry, company size, and lifecycle stage. It applies a custom scoring model using n8n and updates the contact record directly in HubSpot or your connected CRM. No spreadsheet filters or manual grading. Just real-time insights based on business rules that matter.

You get a clear, prioritized list of leads with no guesswork, no delay, and no wasted time.

The old way?
Done manually.

Here’s what the old process looked like:
Guess a lead’s value based on vague or incomplete fields
Use inconsistent rules that shift from lead to lead
Forget to score entire batches stuck in the sheet
Chase low-quality prospects while hot leads get cold
Slow down sales because no one knew who to call first
It was scattered, unreliable, and couldn't keep up as your pipeline grew.

The new way?
Fully automated.

With this automation, the entire process gets handled for you:
Pull in key lead attributes like job title, industry, and company size
Apply a consistent scoring model based on real business rules
Calculate total score using conditional logic
Update the contact record in HubSpot or your connected system
Trigger on create or update, no need to remember anything
It runs on its own, keeps your pipeline clean, and gives sales a head start every time.

Stop Wasting Time on Busywork

Claim your free audit and let no-code automation do the heavy lifting.

How the Automation Comes Together

Here’s a behind-the-scenes look at how the automation quietly runs in the background.

n8n monitors your Google Sheet for any new or updated leads, and the scoring logic instantly calculates a score based on key attributes.

The final score gets written straight back into the sheet with no delay, keeping everything up to date in real time.
llustration showing n8n automation transferring data from Google Sheets folders to a processed checklist in Google Sheets.
AI Agent toolkit

Tools used to build this AI agent

n8n

Orchestrates the workflow, triggering each step and keeping everything in sync

Scoring Logic

Applies clear scoring rules based on each lead’s key attributes

Google Sheets

Tracks all leads and kicks off the process when new data appears

What You'll Gain

Instant Lead Scoring Results

The system scores every lead the moment it arrives—no delays, no backlog.

Cuts Manual Review to Near Zero

No more digging through CRMs or sheets—scoring happens automatically in seconds.

Saves Up to $1,000 Monthly

Eliminates the need for a VA or SDR to handle pre-qualification work.

Scoring Rules You Control

Adjust weights and criteria anytime without breaking the workflow.

Keeps Sales Focused and Fresh

Only the best leads surface—so no chasing dead ends or burning out.

Cost Comparison with AI Agents

Here’s a quick overview to help assess monthly costs and workload volume for ongoing operations.
vs
AI Agent for Lead Scoring
Starts around $20 to $50 per month. Covers n8n hosting and Google Sheets integration.
Scores 500 to 2,000+ leads per day. Instant updates. Runs 24/7 without fatigue.
Manual Lead Qualification
Can cost $1,000 to $2,500 per month. Includes admin time, SDRs, and delays.
Typically handles 50 to 150 leads/day. Slows down with volume or absence.
We automate, you accelerate

We'll handle the tech so you don't have to.

You don’t need to set up or learn how automation works.
Our AI agents are built to run fully hands-off, like a clone that handles the repetitive tasks for you.

Need something custom? We’ll handle it all including:

What is prompt writing and optimization?

It is the process of crafting and refining instructions for AI so it understands the task, delivers accurate results, and formats the output exactly how you need it.
What we do exactly?
Understand your context and use case
Help optimize and rewrite your prompts
Test and refine outputs until it’s working perfectly

What is automation flow design and testing?

This is where we map out how your AI agent behaves: when it runs, what it checks, how it reacts, and what to do if something fails. We don’t just build it. We test it end to end.
What we do exactly?
Design the full logic and decision tree
Add fallback steps for edge cases
Run multiple rounds of testing before launch

What are tool integrations?

We connect your AI agent to the tools you already use. Email, spreadsheets, CRMs, databases, APIs, and more. Everything stays in sync without you needing to copy and paste a thing.
What we do exactly?
Identify which tools your agent needs to talk to
Set up reliable two-way connections
Ensure smooth data flow across systems

What is delivery setup?

Delivery setup means we make sure your AI’s output gets exactly where you need it. Whether that's your inbox, a Google Sheet, your Slack channel, or a CRM.
What we do exactly?
Configure where and how outputs get delivered
Format results so they’re ready to use
Schedule timing or triggers for delivery

What is ongoing maintenance and updates?

AI agents aren't set and forget. We handle updates to prompts, workflows, and integrations so your system keeps working as your needs change.
What we do exactly?
Monitor performance and catch issues early
Update logic, prompts, or tools as needed
Keep everything running behind the scenes

Let us handle it for you.

Just send us an email and tell us the task that is wasting your time and we’ll design the agent and run it in the background.

Or, enter your email and we'll send you how to get started.

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Frequently asked questions

We’ve covered the usual questions. Got a unique one? Send us an email

Can I change the scoring rules?

Absolutely. The scoring logic is just a short JavaScript function. You can tweak it in seconds—no developers needed.

What if a lead is missing fields?

The agent won’t score it until the key fields are filled in. No false signals, no half-baked scores.

Do I need to use OpenAI for this?

Nope. This agent is pure logic, lightning-fast. But you can plug in AI if you want to do enrichment later.

Built to be Cloned

This n8n setup is ready to go. Just drop in your own Google Sheet and scoring rules. It works across sales, marketing, recruiting, or anywhere you need lead qualification at scale.

If you’re stuck chasing the wrong leads or sorting through messy spreadsheets, this clears the noise and brings focus.

You can clone it, tweak it, and have it running in minutes with no rebuilds and no hassle.

Need help getting it live? Just ask. Fill the form or Send us an email

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{ "automation_name": "AI Agent for Lead Scoring Automation", "type": "AI-Powered Lead Qualification and Ranking Workflow", "tech_stack": ["n8n", "Custom Scoring Logic", "Google Sheets"], "data_sources": ["CRM lead lists", "Inbound form responses", "Email capture tools"], "output_format": ["Scored leads", "Google Sheets updates", "Sales-ready contact list"], "prompt_style": "Rule-based lead scoring logic with optional AI validation", "use_cases": [ "Automatically score new leads based on fit and engagement", "Tag and prioritize high-potential contacts", "Send sales teams only the leads that match ideal buyer profiles", "Log lead scores in real-time within Google Sheets" ], "deployment": "Self-hosted in n8n using trigger-based workflows, custom rules, and Google Sheets integration", "tags": ["lead scoring", "AI agent", "sales automation", "n8n", "CRM enrichment", "workflow automation", "lead qualification"] }