The story

How Spellable Launched Smarter by Partnering with a Team That Just "Got It"

From fuzzy ideas to a polished product without needing to speak tech.
“They just got it.” Vision Alignment Without Technical Translation
Streamlined collaboration with full transparency, using Trello boards to keep progress visible, feedback actionable, and turnaround times fast.
Launched a product the founder is proud of, empowering a non-technical creator to go from wireframe to live app with confidence and clarity.

Working with Adematic team

We asked Dulcie to share how partnering with Adematic helped her launch her idea.

What inspired you to create Spellable, and what were you looking for in a development team?

Spellable is an app that helps adults learn how to spell commonly misspelled words. I had a wireframe ready, but I needed a development team to bring it to life. As someone who isn't very tech-savvy, I found the search for the right partner pretty daunting. I didn’t know how to tell who would do the best job.

What made Adematic stand out?

They delivered a prototype as part of their proposal to my project and it looked exactly like what I had envisioned. That set them apart right away. I remember thinking, “How do you say no to that?

How did Adematic handle your ideas and the creative process?

I often knew what I wanted, but I couldn’t always explain how it should work. What really helped was how Adematic took those fuzzy ideas and turned them into real features. I'd look at what they built and go, “Oh yeah, that’s just what I wanted.” And if it wasn’t quite right, they were quick to make changes.

What was the collaboration like during the project?

I’m extremely proud of the app and website we built together. It honestly feels like anything I ask for, they can figure out how to make it happen.

How do you feel about the final result?

Adematic helped us automate and scale almost every part of our SEO process. That alone saved us tens of thousands of dollars in manpower. But beyond the cost savings, what really stood out was the consistency. With AI and automations in place, our processes now run with zero fluctuation—every deliverable meets the same high standard, every single time. It’s taken the pressure off our team and added a whole new level of reliability to our operations.

Would you work with Adematic again?

Absolutely! I feel very grateful to have worked with them, and I wouldn’t have wanted to build Spellable without their support. I know I can return to them confidently for anything I need in the future.

Even when I couldn’t explain exactly what I wanted… they built it like they read my mind.

With a development partner that could interpret rough ideas into real, working features, Spellable didn’t need a founder fluent in tech to launch successfully. Adematic’s ability to take vague concepts and turn them into intuitive, high-quality solutions meant less back-and-forth, faster delivery, and a product that felt exactly right. This intuitive collaboration gave Spellable a confident path from idea to launch without the usual overwhelm or guesswork.

They brought my ideas to life. I wouldn’t have wanted to build Spellable without them.

Dulcie Crowther
Founder

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