Reporting and Analytics

AI Agent that Scrapes and Analyzes Trustpilot Reviews

Built for Teams Tracking Feedbacks

Are you still copying reviews by hand and guessing whether the feedback is good or bad? Do slow processes keep you from spotting trends in customer sentiment quickly?

This automation collects reviews from Trustpilot, uses AI to classify sentiment, and logs everything into Google Sheets in a structured format so you can track insights instantly without wasting time on manual sorting.

Try this AI Agent now
Smiling man at laptop with review overlay and stats highlighting 'No more copying reviews' and savings of up to $1.5k per month

What to Expect

Fully automates Trustpilot review scraping and sentiment tagging for support, research, or brand teams.

It turns raw customer feedback into structured data you can track and use.

Dark-themed n8n automation for extracting, analyzing, and storing review data using OpenRouter models and Google Sheets integration

This agent runs on your schedule and pulls the latest reviews directly from your Trustpilot page. It extracts key details like reviewer name, rating, title, location, and text, then sends each one through AI for sentiment analysis. The results are tagged as Positive, Neutral, or Negative and logged into Google Sheets in a clean, searchable format.

No duplicates, no manual cleanup, just real-time insight into how your customers feel.

The old way?
Done manually.

Here’s what the old process looked like:
Refresh your Trustpilot page and scroll for new reviews
Copy ratings, titles, and text one at a time
Skim for tone or possible issues without context
Highlight comments manually and hope nothing gets missed
Lose track of what’s been logged or analyzed
It was slow, repetitive, and hard to scale, especially as reviews started piling up.

The new way?
Fully automated.

With this automation, the entire process gets handled for you:
Pull new Trustpilot reviews automatically using n8n
Extract author, rating, location, and full text
Tag each one with Positive, Neutral, or Negative sentiment
Check for duplicates and only log what’s new
Save results into a structured Google Sheet, ready to share
You stay ahead of feedback, spot trends faster, and never lose track of what your customers are actually saying.

Work Smarter,
Not Harder

Get a free 30-minute automation audit and discover how no-code tools can give you back hours every week.

How the Automation Comes Together

Your workflow automatically pulls, parses, and organizes reviews without any manual steps involved.

n8n runs the entire review scraping process from end to end, while Trustpilot provides the most recent review data in raw HTML form.

OpenRouter uses AI to extract and structure the important fields, and Google Sheets stores everything for easy tracking and deeper analysis.
Visual workflow showing how n8n collects Trustpilot reviews, processes them through OpenRouter AI, and stores insights in Google Sheets

Other Review Sites to use

Aside from Trustpilot, you can also use other reviews sites as long as the data can be scraped. Some review sites include Amazon, Yelp and Google reviews.
amazon logoamazon logogoogle logo
AI Agent toolkit

Tools used to build this AI agent

n8n logo
n8n

Handles the entire review scraping and sentiment tagging workflow from end to end.

truspilot logo
TrustPilot

Provides the source reviews to be captured, parsed, and enriched.

openrouter logo
OpenRouter

Runs the AI processing layer using LangChain to extract details and classify sentiment.

google sheets logo
Google Sheets

Stores all processed reviews with metadata and sentiment, ready for reporting, tracking, or alerts.

What You'll Gain

No more copying reviews

The agent scrapes Trustpilot daily and logs every detail automatically.

No more missed entries

It checks for duplicates before logging, so nothing gets repeated.

No more guessing how people feel

AI analyzes each review and tags it as Positive, Neutral, or Negative.

Zero manual cleanup

All data is neatly structured, ready for filters, charts, or dashboards.

Less than five minutes a day

Just open the Google Sheet. Everything is there, already sorted.

What We Actually Tell the AI

This is the exact prompt we send to GPT-4o. It takes the raw form inputs and turns them into clear, natural messages your team would be comfortable sending.

Simple review extraction prompt showing role instruction, task specification, and input referencing for parsing HTML reviews using AI
Review Extraction Prompt

Role Instructioning → Sets the assistant’s identity as a review expert.

Task Specification → Instructs the assistant to extract only the required review information without modifying it in any way.

Input Reference → Provides the HTML source containing the review via a dynamic variable {{ $json.reviews }}.

Cost Comparison with AI Agents

Here’s a quick overview to help assess monthly costs and workload volume for ongoing operations.
vs
AI Agent for Trustpilot Review Monitoring
Ranges from $60 to $140 per month, covering AI API usage, scraping infrastructure, and storage tools.
Can automatically scrape and analyze between 200 to 1,000+ reviews per month across multiple sources.
Manual Reputation Analyst
Ranges from $500 to $2,000 per month, based on analyst labor and manual data handling.
Typically limited to processing 30 to 150 reviews per month depending on reading and scoring speed.
We automate, you accelerate

We'll handle the tech so you don't have to.

You don’t need to set up or learn how automation works.
Our AI agents are built to run fully hands-off, like a clone that handles the repetitive tasks for you.

Need something custom? We’ll handle it all including:

What is prompt writing and optimization?

It is the process of crafting and refining instructions for AI so it understands the task, delivers accurate results, and formats the output exactly how you need it.
What we do exactly?
Understand your context and use case
Help optimize and rewrite your prompts
Test and refine outputs until it’s working perfectly

What is automation flow design and testing?

This is where we map out how your AI agent behaves: when it runs, what it checks, how it reacts, and what to do if something fails. We don’t just build it. We test it end to end.
What we do exactly?
Design the full logic and decision tree
Add fallback steps for edge cases
Run multiple rounds of testing before launch

What are tool integrations?

We connect your AI agent to the tools you already use. Email, spreadsheets, CRMs, databases, APIs, and more. Everything stays in sync without you needing to copy and paste a thing.
What we do exactly?
Identify which tools your agent needs to talk to
Set up reliable two-way connections
Ensure smooth data flow across systems

What is delivery setup?

Delivery setup means we make sure your AI’s output gets exactly where you need it. Whether that's your inbox, a Google Sheet, your Slack channel, or a CRM.
What we do exactly?
Configure where and how outputs get delivered
Format results so they’re ready to use
Schedule timing or triggers for delivery

What is ongoing maintenance and updates?

AI agents aren't set and forget. We handle updates to prompts, workflows, and integrations so your system keeps working as your needs change.
What we do exactly?
Monitor performance and catch issues early
Update logic, prompts, or tools as needed
Keep everything running behind the scenes

Let us handle it for you.

Just send us an email and tell us the task that is wasting your time and we’ll design the agent and run it in the background.

Or, enter your email and we'll send you how to get started.

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Frequently asked questions

We’ve covered the usual questions. Got a unique one? Send us an email

Can I use this for other review sites?

Sure. As long as the review pages are public and scrapeable, the system can be adapted. Amazon, Yelp, Google, you name it.

Do I need to code anything?

Nope. It’s all built in n8n. If you’ve ever clicked through a no-code editor, you’re good. And if you want it set up for you, we’ve got your back.

Can I filter or export the reviews?

Absolutely. It’s all stored in Google Sheets. Filter by rating, sentiment, date, whatever helps you spot trends or fire off replies.

Built to be Cloned

You can take this exact setup, enter your Trustpilot company name, and have your own review tracking agent running today.

It works whether you're monitoring one product or dozens.If you’re still checking reviews manually, copying content into spreadsheets, or trying to read between the lines, this takes the weight off.

The agent’s ready. Just copy it, adjust the prompt, and start getting structured, searchable feedback without the guesswork.

Need help getting it live? Just ask. Fill the form or Send us an email

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{ "automation_name": "AI Agent for Trustpilot Review Scraping and Analysis", "type": "AI-Powered Sentiment Analysis and Review Monitoring Workflow", "tech_stack": ["n8n", "OpenAI GPT-4", "Trustpilot", "Google Sheets"], "data_sources": ["Trustpilot review pages", "Other review sites like Yelp, Google Reviews, Amazon"], "output_format": ["Sentiment-tagged reviews", "Insight summaries", "Google Sheets logs"], "prompt_style": "Sentiment classification with insight extraction and summarization", "use_cases": [ "Monitor Trustpilot reviews automatically", "Detect and tag positive, neutral, and negative reviews", "Summarize customer sentiment trends over time", "Send daily insights to marketing, support, or leadership teams" ], "deployment": "Self-hosted in n8n with scheduled scraping, AI tagging, and spreadsheet output", "tags": ["review monitoring", "Trustpilot automation", "sentiment analysis", "brand intelligence", "AI agent", "GPT-4", "n8n", "customer feedback"] }