Reporting and Analytics

AI Agent that Summarizes Weekly Web Analytics

Built for Operations Teams

Are you losing time every week pulling Google Analytics data and formatting it for updates? Do reporting tasks keep piling up because they are tedious and easy to delay?

This automation pulls GA4 metrics, summarizes key trends using AI, and emails a clear report to your team so you stay consistent, informed, and free from repetitive manual work every week.

Try this AI Agent now
Excited man with laptop celebrating performance automation benefits, featuring a rising trend chart, 100% on-time rate, and $1k–$3k monthly savings

What to Expect

Fully automates weekly GA4 reporting for marketing and analytics teams.

It tracks key site metrics, compares year-over-year trends, and sends a clear summary without the usual spreadsheet work.

Detailed n8n flow showing scheduled Google Analytics reporting, AI-powered summarization, and Gmail delivery of performance summary emails

Every Monday at 7AM, this n8n workflow pulls your latest GA4 data, compares it to the same week last year, and runs it through GPT to generate plain-language insights. It formats the results into a clean HTML report for email and logs everything into Google Sheets for reference.

You get consistent, no-hassle reporting without touching a dashboard.

The old way?
Done manually.

Here’s what the old process looked like:
Search GA4 for the right date range
Calculate year-over-year changes manually
Write summaries from scratch each week
Paste metrics into the same email template
Miss deadlines or forget to send the report
It was slow, repetitive, and easy to fall behind, especially as reporting needs grew.

The new way?
Fully automated.

With this automation, the entire process gets handled for you:
Trigger on schedule to fetch fresh GA4 data
Compare key metrics to the same week last year
Summarize trends using OpenAI and prompt logic
Format results into an HTML email and Telegram message
Log everything in Google Sheets for easy reference
Your updates go out on time, every time. No scrambling, no manual edits, no missed insights.

Drowning in Repetitive Tasks?

We’ll spend 30 minutes looking at where automation can help. You’ll walk away with simple, no-code ideas you can put into play immediately.

How the Automation Comes Together

Your workflow runs quietly on a fixed schedule, handling everything behind the scenes without needing your input.

n8n coordinates the entire process and connects all the tools, while GA4 pulls the latest and year-over-year metrics from your site.

GPT-4o turns that data into plain-language summaries, Google Sheets logs each metric for tracking and audits, and Gmail delivers the full HTML report straight to your inbox.
Illustrated overview of a web traffic reporting workflow using n8n, OpenAI, Gmail, and analytics tools for generating and emailing weekly performance summaries
AI Agent toolkit

Tools used to build this AI agent

n8n logo
n8n

Runs the entire workflow from data collection to report delivery, fully automated.

google analytics logo
Google Analytics

Analyzes current and past data, then writes a clear HTML summary highlighting key performance trends.

openai logo
OpenAI

Provides the core metrics for both the last 7 days and the same week from the previous year.

gmail logo
Gmail

Delivers the final report to your list of stakeholders, right on schedule.

google sheets logo
Google Sheets

Stores all reported metrics and metadata for easy tracking, comparisons, and audit readiness.

What You'll Gain

Zero manual reporting

No more digging through GA4 or juggling spreadsheets to explain what changed.

1 report equals 0 effort

The summary, table, and email are generated and sent automatically, no clicks needed.

Save $1,500 to $3,000 per month

Replace analyst time and costly reporting tools with one n8n automation.

100% on time

Reports go out every Monday at 7AM, no follow-ups, no delays.

Hands-off forever

Once it's set up, it runs every week—no maintenance, no micromanaging.

What We Actually Tell the AI

This is the exact prompt we send to GPT-4o. It takes the raw form inputs and turns them into clear, natural messages your team would be comfortable sending.

Structured email prompt for generating web analytics performance summaries, with role instruction, zero-shot prompting, input referencing, and clean HTML output constraints
Performance Summary Email Prompt

Role Instructioning → Sets the assistant’s identity as a performance analytics email generator responsible for summarizing web traffic and ecommerce data.

Zero-Shot Prompting → Instructs the assistant to generate a professional HTML summary email comparing two data periods, including a 3–5 sentence summary and a formatted data table.

Input Referencing → Provides dynamic input variables representing data from the last 7 days and the same period in the previous year.

Output Constraints → Specifies fallback behavior for invalid percentage values ("N/A") and enforces strict HTML structure for the email output. No extra quotes or tags outside the given HTML template.

Cost Comparison with AI Agents

Here’s a quick overview to help assess monthly costs and workload volume for ongoing operations.
vs
AI Agent for GA4 Analytics Monitoring
Ranges from $60 to $150 per month, covering AI usage, automation setup, and Google Analytics integration.
Can generate and deliver reports for 1 to 50+ clients or websites per week using a consistent HTML format.
Manual Web Analytics Assistant
Ranges from $800 to over $3,000 per month, depending on analyst salary or reporting service fees.
Typically limited to handling 1 to 5 clients or websites per week due to manual formatting and prep time.
We automate, you accelerate

We'll handle the tech so you don't have to.

You don’t need to set up or learn how automation works.
Our AI agents are built to run fully hands-off, like a clone that handles the repetitive tasks for you.

Need something custom? We’ll handle it all including:

What is prompt writing and optimization?

It is the process of crafting and refining instructions for AI so it understands the task, delivers accurate results, and formats the output exactly how you need it.
What we do exactly?
Understand your context and use case
Help optimize and rewrite your prompts
Test and refine outputs until it’s working perfectly

What is automation flow design and testing?

This is where we map out how your AI agent behaves: when it runs, what it checks, how it reacts, and what to do if something fails. We don’t just build it. We test it end to end.
What we do exactly?
Design the full logic and decision tree
Add fallback steps for edge cases
Run multiple rounds of testing before launch

What are tool integrations?

We connect your AI agent to the tools you already use. Email, spreadsheets, CRMs, databases, APIs, and more. Everything stays in sync without you needing to copy and paste a thing.
What we do exactly?
Identify which tools your agent needs to talk to
Set up reliable two-way connections
Ensure smooth data flow across systems

What is delivery setup?

Delivery setup means we make sure your AI’s output gets exactly where you need it. Whether that's your inbox, a Google Sheet, your Slack channel, or a CRM.
What we do exactly?
Configure where and how outputs get delivered
Format results so they’re ready to use
Schedule timing or triggers for delivery

What is ongoing maintenance and updates?

AI agents aren't set and forget. We handle updates to prompts, workflows, and integrations so your system keeps working as your needs change.
What we do exactly?
Monitor performance and catch issues early
Update logic, prompts, or tools as needed
Keep everything running behind the scenes

Let us handle it for you.

Just send us an email and tell us the task that is wasting your time and we’ll design the agent and run it in the background.

Or, enter your email and we'll send you how to get started.

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Frequently asked questions

We’ve covered the usual questions. Got a unique one? Send us an email

Can I use this agent for multiple websites or GA4 properties?

Yes. Just duplicate the workflow and connect it to another GA4 account. Each setup runs independently, so you can automate reports for one site or dozens, all without doing extra work.

Do I need to know how to code to use this?

Not at all. If you’ve used tools like Zapier, Google Sheets, or built a simple form, you’re good. The whole thing runs on no-code tools like n8n. And if you’d rather not touch a thing, we can help set it up for you.

Can I change how the email looks or what it includes?

Absolutely. The report is built with HTML, so you can tweak the layout, colors, or whatever fits your brand. Want to add your logo or change the subject line? Easy. You’re in full control.

Built to be Cloned

You can connect your own GA4 property and Google Sheet and have this weekly reporting agent running today. It scales easily whether you're tracking a single site or dozens.

If you’re tired of exporting charts, double-checking year-over-year numbers, or rewriting the same update every week, this does the heavy lifting for you.

The agent’s ready to go. Just copy it, tweak the prompt, and skip the manual reporting from here on out.

Need help getting it live? Just ask. Fill the form or Send us an email

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{ "automation_name": "AI Agent for Weekly GA4 Analytics Summarization", "type": "AI-Powered Web Analytics Reporting Workflow", "tech_stack": ["n8n", "OpenAI GPT-4", "Google Analytics 4", "Gmail", "Google Sheets"], "data_sources": ["Google Analytics 4 accounts", "Weekly performance reports", "Web traffic metrics"], "output_format": ["Weekly email summaries", "Performance highlights", "Google Sheets log"], "prompt_style": "Insight-focused summarization with bullet-point formatting and trend detection", "use_cases": [ "Generate automated weekly GA4 reports for stakeholders", "Summarize key performance trends across websites", "Eliminate manual GA4 data pulling and report formatting", "Send insights to clients or internal teams every week" ], "deployment": "Self-hosted on n8n using API calls to GA4, GPT summarization, and Gmail delivery", "tags": ["GA4", "analytics automation", "reporting", "AI agent", "GPT-4", "weekly summary", "web metrics", "n8n"] }